Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Genre: Documentary
Stars: Robert Trout
Crew: John W Brix (Production Assistant), Helen A. Krupka (Writer), Marvin L. Bailey (Editor), Wayne A Langston (Director), Nick Mack (Set Designer), Rita Gleason (Makeup & Hair)
Country: United States of America
Language: English
Studio: Johnson Publishing, Sarra
Runtime: 21 minutes
Quality: HD
Released: Jul 04, 1954
IMDb: 5
